
Meet the Team
Will Densberger
Manager & Private Office Advisor
Will has over 35 years of real estate expertise across multiple asset classes. His career began in finance at Safeway before transitioning to real estate, where he managed over $2B in commercial and agricultural properties. After serving as CEO of Conservation Farms and Ranches, he returned home to St. Helena, where he and his family launched a successful Wagyu beef program. A dedicated community member, Will also made his mark coaching local high school sports. Today, he specializes in Napa Valley’s wine industry, leveraging his strategic and analytical skills to deliver results for his clients.
Pavi Micheli
Private Office Advisor
Pavi brings global expertise and deep Napa Valley market knowledge. Educated at Thunderbird School of Global Management, she excels in financial strategy and negotiation, essential for the region’s luxury market. As the founder of Pavi Wines, she seamlessly blends entrepreneurial acumen with a deep understanding of the wine industry. Pavi is Known for her professionalism and attention to detail, she delivers exceptional service from consultation to post-closing support.
Ashley McMullen Newman
Director of Operations
Ashley brings extensive experience in sales and hospitality, having built strong relationships with some of Napa Valley’s most renowned winemakers and vineyard managers. Born and raised in St. Helena, she has a deep appreciation for the region’s natural beauty, wine and food culture, and tight-knit community. Ashley studied Agricultural Business and Marketing at Cal Poly, San Luis Obispo, before returning to Napa Valley in 2009 to launch a successful career in the wine industry. Her expertise in sales, marketing, and hospitality ensures that every client receives a personalized and rewarding experience.
David J. Carciere
Owner & Broker
David’s decades of experience as a broker alongside his prior history as an Agricultural Appraiser allow him to bring vast knowledge of the agricultural real estate space. His wine industry experience managing Donnelly Creel Vineyard and helping run his family’s wine label Suacci Carciere Wines give David first hand experience in both the growing and production.
Mike Hansen
VP of Sales
Mike’s family history and immersion in wine industry as a grower fuel his success in selling Vineyard, Winery and Luxury Vineyard Estates. Armed with an MBA from Sonoma State and certified as a Mergers & Acquisition Professional (CMAP), Mike seamlessly blends business acumen with an extensive professional network to source and execute premium vineyard and winery deals.
Bonnie Burnett
Senior Project Manager
Bonnie brings extensive experience to the team having coordinated ove $120,000,000 in gross sales for Winery, Vineyard and Agricultural Land. She also brings extensive wine industry experience having been a grower and hailing from the esteemed Alexander Valley. Bonnie’s attention to detail and organization allows her to coordinate smooth and efficient transactions. She also graduated SSU with a BS in Wine Business Management.
Cru Land Company
A boutique Real Estate brokerage and advisory firm whose primary focus is the sale of investment-grade agricultural land. We provide landowners, investors and wine producers with local expertise and a path to growth within the complex field of agricultural investment.
At Cru Land Company we have a fluency in the vineyard and ag space born from experience that goes far beyond transactional Real Estate. Collectively, the team at Cru Land Company has firsthand wine industry experience in the vineyards and in wine production, with sales and marketing, and finance and accounting. With all that said, we are a Real Estate brokerage and advisory firm at our core, and to that end our team has successfully closed over $150,000,000 in Real Estate assets, including more than $60,000,000 in premium vineyards, wineries, and plantable land since 2020.
We are selective about the properties and projects we choose to take on. We only take on properties of the highest caliber and projects where we can add value by leveraging our network and experience not only in Agricultural Real Estate but also in the wine industry. This selective approach allows us to focus more attention on fewer projects, and the results have been the sale and acquisition of an incredibly compelling portfolio of premium vineyards and agricultural properties on behalf of our clients.
Will Densberger
Manager | Private Office Advisor | Wine Industry Specialist
Notable Achievements
Sold over 10 properties ranging from $10M–$35M
Represented clients on multiple winery transactions
Sold over ±15,000 acres of Agricultural Property in Knights Valley
Asset Management for a $2B Commercial Real Estate Portfolio
Former CEO of The Nature Conservancy subsidiary
Raises and Sources Wagyu Beef to a local 3-Michelin Star Restaurant
Will has over 35 years of real estate experience in multiple asset classes. A St. Helena native, Will cherishes the life-long relationships he has developed in Napa Valley and his clients/friends appreciate his demonstrated results.
Will started his career with Safeway in their accounting and finance group. Soon after, Safeway was acquired by a Wall Street Leveraged Buyout group and Will’s focus shifted to real estate. Ultimately, Will served as VP of Asset Management for Safeway/KKR commercial development venture with over $2B in commercial property and over $100M in Agriculture.
After 20 years of success based in Portland, OR, Will returned to Northern California to become CEO of Conservation Farms and Ranches, a 501c3 start-up subsidiary of The Nature Conservancy.
In 2007, Will brought his family and three children back to his hometown of St. Helena to finish high school and together started a successful local, natural Wagyu beef program (see SingleThread, Healdsburg). Will successfully coached the HS football team and was the winningest women’s basketball coach in SHHS history.
Will’s professional focus today is representing buyers and sellers primarily in the wine industry of Napa Valley where he counts on his interpersonal and analytical skills to develop strategic solutions for his clients. Will’s track record speaks for itself as he has become the go-to real estate professional for many.
Pavi Micheli
Private Office Advisor | Lifestyle Estate Specialist
A well-traveled and seasoned real estate professional, Pavi delivers unmatched expertise to her Napa Valley clients. Her global perspective, enriched by extensive travels, complements her education from Thunderbird School of Global Management, where she acquired crucial financial and negotiation skills pertinent to Napa Valley’s distinct market. As the founder of Pavi Wines, she not only demonstrates considerable entrepreneurial acumen but also a profound understanding of the wine industry and the luxury market, a direct advantage for her clients.
Pavi's international travel and rich life experiences enhance her ability to connect with individuals from various backgrounds. With an ease about her, Pavi adeptly understands the diverse needs of her clients, a valuable asset in the culturally rich Napa Valley. Client testimonials consistently laud her professionalism, meticulousness, and superior post-closing support, underlining her client-first approach and attention to detail.
Pavi is a descendant of Saint Suore Maria Serafina, adding a fun and fascinating dimension to her already rich personal and professional life. Pavi has two daughters who live on the east coast. Residing in St. Helena, Pavi's passions for cooking, fine wine, and cycling reflect her deep engagement with the local culture and the community she serves. Her global perspective, combined with local expertise, positions her as the Napa Valley real estate professional you’ll want on your side.
Notable Achievements
• 2022 Production: $90M (total sides)
• 2022 Production: Sold 5 sides from$10M- $15M
• Sold over ±15,000 acres of Agricultural Property
• Sold Aetna Springs Resort (Listing)
• Sold site for B Cellars Winery (Buyer)
• Vintner Wine Week Consultant - Golden Door Spa
• Co-Founder — Pavi Wines
Ashley McMullen Newman
Global Real Estate Advisor | Director of Operations
Born and raised in St. Helena, Ashley McMullen Newman understands and treasures the intangible benefits of life in Napa Valley, with its spectacular natural beauty, food and wine-focused culture, and unwavering sense of community. Ashley attended Cal Poly, San Luis Obispo where she studied Agricultural Business and Marketing, and in 2009, she returned to Napa Valley to begin a successful career in the sales and hospitality faction of the wine business. Her time in the wine industry has forged lasting relationships with some of the most renowned winemakers and vineyard managers in Napa Valley.
Ashley's creative, enthusiastic and thoughtful nature assures the attainment of her clients’ wishes. Her experience in wine sales and hospitality required that she hone her interpersonal and marketing skills, allowing her to provide every client with a personal and rewarding experience.
Ashley is committed to serving the people and neighborhoods that have supported and shaped her family's life for over a century. She gives her time to numerous local organizations and charities, including serving on the Board of the St. Helena High Ag Boosters. In her free time, Ashley enjoys entertaining and cooking for family and friends, hiking, and exploring the globe.
Notable Achievements
Notable Achievements
Notable Achievements
Director of Wine for Antix Wines, Ultra-Premium Brand made by Thomas Rivers Brown
Sold 7870 Silverado Trail - $7,200,000
Sold 3255 Redwood Rd - $5,600,000
CFO, AG Boosters of St. Helena High
Our most recent success story:
The Kelly Fleming Winery Estate
Engel & Völkers St. Helena-Napa Valley Shop exclusively brokered the sale of the ±286-acre Kelly Fleming Estate to Hundred Acre Wines. This sale marks the transfer of one of the most gorgeous wine estates in Napa Valley to a wine program that boasts more 100-point scores than any other in Napa Valley.
Kelly Fleming meticulously designed and built, with the famed architectural team at Taylor Lombardo, a timeless European-esque winery estate exquisitely complemented with exposed natural stone caves that rival the most beautiful in the valley. The estate home and guest home share the impressive design and construction elements as do the natural stone walls and hardscape throughout the estate.
The ±12-acres of hillside vineyard was originally developed by the famed Jim Barbour Vineyard Management team and over the years succeeded by other incredible vineyard managers such as Mike Wolf and most recently Wight Vineyard Management. Hundred Acre has brought back the Barbour team to manage the 2024 harvest and begin making subtle changes for 2025 that will best fit the Hundred Acre style and ethic they have are recognized for.
Hundred Acre has assembled the Fleming estate with its own ±115 acres, ±5 acres of which represent the “Few and Far Between” vineyard, also adjacent to the Latour (formerly Araujo Vineyard) and the renowned Frediani vineyard (now owned by Latour as well) to create a destination of wine growing excellence.